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An Easy-To-Follow Glossary of Video Production Terms

Video Production

Video production terms are notoriously complicated. Each new term you encounter can feel like an unknown language full of untranslated words and unfamiliar acronyms. This A-to-Z glossary will help you learn the lingo, becoming a better video producer in no time or you can easily handle video production team you hired.


The term two-dimensional refers to the images sitting flat on the screen. One example is a cartoon, which has neither depth nor texture. The rear-projection method of creating these special effects started in 1927 when Walt Disney used a convex mirror to film Snow White and the Seven Dwarfs.


Three dimensional is a photography term used to describe 3D imagery created using the Z axis as well as X and Y. When other three dimensionality techniques are applied, this will create a real depth in the shot.


For a video marketing channel, 360-degree video is an exciting format. It can be viewed from any angle, as opposed to being confined to a fixed 16:9 (4:3) frame. The main challenger to the traditional “broadcast” view — or even landscape views — is YouTube’s new VR mode , which uses your smartphone’s screen like a VR headset so you can experience the content in 3D.


Ultra high-definition (UHD) resolution is a term that refers to televisions that have a resolution of 4,000 horizontal pixels and 2,000 vertical pixels. Unlike most other resolutions, it is applied to the entire screen. This can lead to an even sharper image than standard HD television sets.


The highest possible video resolution that can be broadcasted by television, which includes 8,000 horizontal pixels and 4,000 vertical pixels. This is a frame rate of 60 frames per second.

Adobe CC

Adobe Creative Suite is a software package for creating media. It consists of five applications to allow users to create, design, and publish digital content. The user interface of these applications has been designed with the end user in mind.

Aerial Filming

Aerial filming is a great alternative to filming on the ground, it gives you higher and more stable filming angles. It can also be used to film in places not otherwise accessible or suitable for setting up on location.

After Effects

After Effects is a program that can be used by both professional and beginner video editors. It’s a way of editing or creating videos with certain effects in it. After Effects is used by many people worldwide, who mostly use it to create their own films or videos.


If your video contains a mistake, or you’ve decided to change the subject of the video, then amends are perfect for you. These can be included in our packages, or can be done individually. We will fix whatever needs fixing without losing the essential quality of your video.


Animation is the art of drawing or painting inanimate objects, usually using drawings and models. This process usually involves arranging the figures and dolls, on paper or film, in such a way as to create the illusion of movement.


Aperture is a powerful type of control in Lightroom that allows you to define the level of control over how much or how little light enters a photograph. Aperture can help open up your photos so you can get the most out of them — whether you’re after artistic effects or have more practical reasons for using aperture.

Aspect Ratio

Aspect ratio is the proportional relationship between the width and height of an image. It’s an important consideration for photographers, cinematographers, and graphic designers, who must often decide how an image should be cropped or resized. The most common aspect ratios are 4:3, 3:2, and 16:9.

Audio Level

Audio levels, or amplitude, are an important consideration when recording or mixing audio. Too much amplitude can create distortion, while too little amplitude can make the audio difficult to hear. In order to achieve the best possible audio quality, it is important to find the right balance of amplitude for each individual project.

Audio Mix

Audio mix is a process of adjusting the levels of sound in a recording. The purpose of audio mix is to make sure all the instruments and vocals are heard equally. In order to create a good audio mix, you need to have good balance, equalization, and compression.


One of the most popular and commonly used techniques in photography is backlighting. This is where you light your subject from behind, which creates beautiful shadows and lighting effects. It can be used to create moods and atmosphere in your photos, or simply to make your subject stand out against the background.


When it comes to filming movies, there are a few different types of cameras that can be used. One of these is the B-cam, which is typically used as a secondary or backup camera. This type of camera is often used to capture different angles and perspectives than what the main camera captures. B-cams can also be helpful in case of any technical difficulties with the main camera.

Branded Content

Branded content is a form of marketing that uses content to promote a product or service. This type of marketing can take many forms, including articles, videos, and social media posts. Branded content is often created by companies in-house, but it can also be outsourced to third-party agencies.


In a film, the director needs to control the pacing in order to keep the audience engaged. One way to do this is to leave pauses between sections of the film. This gives the audience time to process what they have seen and allows the director to add additional information that might be needed to understand the wider narrative. By adding these pauses, the director can also add tension and suspense to the film.

Boom Microphones

Boom microphones are directional microphones used to capture audio content when filming video. Boom microphones are typically mounted on a boom pole, which allows the operator to hold the microphone close to the sound source while remaining out of frame. This makes boom microphones ideal for capturing dialog and other audio content in video productions.

B – Roll

B-roll is supplementary video footage that can help to round out your story. It can be used to add visual interest or to provide additional information that helps to flesh out the narrative. When used judiciously, b-roll can help to take your video content to the next level.


A bounce can be used to control light and combat harsh sunlight, artificial light, or shadows. By using a bounce, you can make your video look more professional and polished.
Bounces come in many different materials, each with its own advantages and disadvantages. For example, a white bounce will reflect more light than a black bounce, but a black bounce will absorb more heat.

Call Sheet

A call sheet is an essential document for any film or television shoot. It provides a consolidated view of all the information the cast and crew need to know for the shoot, including locations, times, equipment, contact details, and any other relevant information. It is also a good idea to include a risk assessment and emergency information on the call sheet, to ensure that everyone is aware of the risks involved and knows what to do in case of an emergency.

Camera Operator

The role of the camera operator is to capture the footage on a shoot using the camera. They are skilled at using a variety of cameras, from DSLRs to professional Sony FS7, F55, Arri Alexas, REDs and more. Camera operators are an important part of the crew, and their skill and knowledge can make a big difference to the quality of the final product.

Cameo Lighting

If you’re looking to add some drama to your photos, Cameo Lighting is a great way to do it. This type of lighting is very directional, so it can really make your subject pop against a black background. It’s a great way to add some depth and interest to your images.


A cardioid microphone is a unidirectional microphone with a heart-shaped pickup pattern. This type of microphone is very common and is often used for vocals and other instruments. The cardioid pattern helps to reduce feedback and unwanted noise from the sides and rear of the microphone.


A Charge Coupled Device, or CCD, is a light-sensitive computer chip that converts images into electrical flows. This type of image sensor is less prone to image irregularities, such as burn-in, lag, and streaking, than older image sensors.

C.G. (Character Generator)

A C.G. (Character Generator) is an electronic typewriter that creates titles for videos. It is a simple, yet powerful tool that can be used to create titles for a variety of video genres. From corporate training videos to wedding videos, a C.G. can help you create titles that are both professional and eye-catching.


Captions provide an essential service for those with hearing impairments, but they also serve as a way to provide context for those who are watching videos on platforms like Facebook. In a world where more and more content is being consumed online, it’s important that we make sure that everyone has equal access to it.


Chroma is the color information in a video signal. It consists of the hue (phase angle) and saturation (amplitude) of the color subcarrier signal. Chroma is important because it allows video to be reproduced with accurate color. Without chroma, video would be black and white.

Chroma Corrector

A chroma corrector is a device used to improve the chroma, or color, of a video signal. It can also improve color balance and reduce color noise. Chroma correctors are used in a variety of settings, from video production studios to home theaters.


Chromakey is a process of electronically matting or inserting an image from one camera into the picture produced by another. Also called “keying,” the process is commonly used in film and video production to create special effects. The subject to be inserted is typically shot against a solid primary color background. Signals from the two sources are merged through a special effects generator.


DAT (Digital Audio Tape) is an audio recording and playback format developed by Sony, with a signal quality capability surpassing that of the CD. The format was commercially released in 1987, and was widely used by professional and semi-professional recording studios until the early 2000s.


Digitization is the process of converting a continuous analog video or audio signal to digital data (ones and zeros) for computer storage. This process can be applied to just about any type of analog signal, from audio recordings to video footage to images.

Dolly shots

Dolly shots are an important part of cinema. They can be used to create a variety of different effects, from establishing a character’s location in a scene to increasing the tension in a chase sequence.

Edit Control Protocols

In audio production, an edit control protocol is a set of signals designed to communicate between computers and tape decks. Typically, these signals are used to control the playback of audio recordings, and can include commands such as record, pause, rewind, and so on. Edit control protocols can be very helpful in managing audio recordings, and can make the editing process much smoother and more efficient. However, it is important to remember that these signals are just a guideline, and that ultimately the decision of how to edit an audio recording is up to the individual producer.


Equalization is a process used to control specific audio frequencies in order to produce a desired sonic quality. Equalizers are used to emphasize or boost certain frequencies, while eliminating others. This can be used to create a variety of different sounds, depending on the desired effect. Equalization is a powerful tool that can be used to improve the overall sound of a track.

Eye Direct

Eye Direct is a cutting-edge device that allows you to see the interviewer while looking directly at the camera lens. This makes the interview more direct and engaging than an off-camera format.


A fade can be used to gradually diminish the visual and/or audio intensity of one scene as another scene fades in, or to heighten the intensity of a particular moment by fading in or up from black. While fades are commonly used in multimedia productions, they can also be used in written works to great effect.

Fill Light

Fill light is supplementary illumination, usually from a floodlight positioned midway between camera and subject, which lightens or eliminates shadows created by key light. When the main light is in front of the subject and creates a shadow on the rear side of the subject, fill light illuminates the shadow area. The purpose of fill light is to make the shadows less harsh and create a more pleasing image.

Flat lighting

Flat lighting is often used in photography and film because it produces even lighting without harsh shadows, highlights, or contrast. This type of illumination can be beneficial in some cases because it creates a sense of uniformity and eliminates distractions. However, it can also impede the viewer’s sense of depth, dimension, and drama. For this reason, it is often best to use flat lighting sparingly or in specific circumstances where it is needed.


A gaffer is the head of the electrical department on a film set and is responsible for the lighting. They work closely with the director of photography (DP) to create the desired look for a scene. This can involve rigging lights and reflectors, as well as working with a team of sparks. The gaffer is also usually in charge of the electrical equipment and supplies.


Grade is the process of making video content look more lifelike. This is done by adding colour and adjusting the lighting to make it more consistent. Without grade, video would look flat and raw. The colour will vary from location to location, indoors or out. Grade makes it look like the video was shot in a single location.


Grip is one of the most important crew members on any film set. They are responsible for the rigging and lighting of the set, and work closely with the camera crew and director of photography to create the desired look for each scene. Grip is a highly specialized field, and experience is essential for working in this role. On bigger shoots, a grip can be invaluable in creating the perfect environment for filming.


Handheld shooting is a style of filmmaking that is often used to create a more kinetic and aggressive feel to the footage. The camera operator is using the camera in his own hands, instead of on a tripod or a gimbal. This gives the footage a more “in-the-action” feeling, and is often used for documentary or reality TV footage.


HD, or high definition, refers to a resolution of 1080 horizontal lines. This is the standard for all modern screens, and we often shoot in 4K  nearly 4 times the resolution of standard 4k . This future-proofs your content, as it will remain high quality even as technology advances.


HDR, or high dynamic range, is a newer technology that is rapidly gaining popularity in the world of photography and videography. HDR allows for a greater range of colors and a greater amount of information to be displayed for both the whitest white and the blackest black. This results in images with a lot more detail and depth. While HDR is not yet universally supported, more and more cameras are beginning to offer it as an option, and it is becoming increasingly easy to find TVs and other devices that are capable of outputting HDR content.

Image Sensor

An image sensor is a vital piece of equipment in any camera, as it converts light into an electric signal that allows the camera to interpret an image and turn it into a viewable format. There are many different types of image sensors available on the market today, each with its own strengths and weaknesses. When choosing an image sensor for your camera, it is important to consider the specific needs of your application.


In filmmaking, intercutting is a technique that allows the director to move back and forth between two or more scenes. This can be used to create a sense of suspense, or to simply add variety to the film.


Iris is a variable aperture that helps to regulate the amount of light that is released. This is important in ensuring that your photos or videos are properly exposed. Having too much light can result in overexposure, while too little light can cause underexposure. With Iris, you can have more control over the final outcome of your images or videos, making it a key tool for any photographer or videographer.


J-cuts are named for the J shape that results when the audio waveform from the next scene is superimposed on the visual waveform of the current scene. J-cuts can be used to create a variety of effects, from the subtle to the dramatic. They can be used to transition between scenes, to foreshadow future events, or to create a sense of unease or suspense.

Jump Cut

Jump cuts are quick, abrupt transitions that can really break up a sequence. They’re usually used to show a skip in time, which can be great for adding a little suspense or mystery to your story.


As the primary light source, key lights are used to influence the overall lighting quality of a video scene. The angle, strength, and color of key lights can vary, providing filmmakers with a great deal of control over the look and feel of their finished product.


Latitude refers to the range between overexposure and underexposure in which a film will still produce usable images. In other words, it’s the margin of error you have when it comes to your exposure. This is important to understand because it will affect the way you take pictures.

Liquid Crystal Display (LCD)

LCD screens are found in a wide variety of devices, from TVs and computers to cell phones and digital cameras. They are made up of a thin layer of liquid crystals between two sheets of glass or plastic. The crystals are aligned in a pattern that controls the amount of light that passes through them. When an electric current is applied, the crystals align themselves so that more light can pass through, making the screen appear bright.

Macro Lens

A macro lens is a great addition to any photographer’s toolkit. These lenses allow you to capture close-up shots of small subjects, making them ideal for nature photography. In this blog post, we’ll take a look at how to use a macro lens to get the most out of your shots.

Matte box

A matte box is a vital tool for any photographer or videographer. It helps to control the light coming into the camera, ensuring that your shots are properly exposed. In addition, a matte box can also help to reduce glare and reflections. If you’re serious about getting the perfect shot, then a matte box is a must-have piece of equipment.


Monopods are single-legged support systems that can provide similar stability to a tripod, but are often more compact and easier to carry with you.

Native Advertising

Native advertising is a type of content that is designed to advertise a product but matches the form and function of its platform. It is very closely related to branded content and is arguably the same thing.

Neutral Density

A neutral density filter is a great way to reduce the amount of light that enters your camera lens, without affecting the quality of the image. This can be especially useful when shooting in bright conditions, or when you want to achieve a longer exposure time.

Numbered Scene

A numbered scene is a scene that is assigned a number to aid the Assistant Director in breaking down the scenes for scheduling and production. These numbers are generally assigned to the right and left of the scene heading. This system is used to help the Assistant Director keep track of the order of the scenes and to make sure that each scene is shot in the correct order.

Opening Credits

The opening credits of a movie are often overlooked, but they are an important part of the film. They introduce the most important people involved in the making of the movie. The opening credits can often be a good indicator of the quality of the film. A well-made opening credits sequence can set the tone for the rest of the film.

Plan Shot

A pan is a smooth lateral camera movement that is often used to give the viewer a sense of the space around the subject. It can be used to follow a moving subject or to reveal a hidden area.

Pixel Aspect Ratio

PAR is the ratio of the width of a pixel to the height of a pixel, and it’s a key factor in how an image or frame is displayed. A pixel aspect ratio of 1:1 means that the width and height of a pixel are equal. A pixel aspect ratio of 4:3 means that the width of a pixel is four-thirds the height of a pixel.

Polarizing Filter

A polarizing filter is an essential piece of photography equipment for anyone looking to reduce glare and alter the light input of their shots. By attaching a polarizing filter to the front of your camera lens, you can drastically change the look and feel of your photos.


Post-production is an important part of the filmmaking process, allowing filmmakers to make changes and add effects to their footage. By making use of post-production techniques, filmmakers can create a finished product that is more polished and professional.


A video producer is a creative professional who is responsible for overseeing all aspects of video production, from pre-production to post-production. A producer must have a strong understanding of both the creative and technical aspects of video production in order to ensure that a project is completed on time and within budget.

Room Tone

In video and film production, room tone is the sound of a room that is being filmed. This can be edited to coincide smoothly with dialogue content. Room tone can be used to create a sense of realism and naturalism in a scene. It can also be used to create a feeling of tension or unease.


A video’s resolution is the number of pixels that appear horizontally and vertically in a frame. The term “high-definition” refers to a horizontal display resolution with a minimum of 1,280 pixels. A 4K resolution refers to a horizontal display resolution with exactly 4,000 pixels. The term “8K resolution” refers to a horizontal display resolution with a minimum of 8,000 pixels.

Rule of Third

When it comes to composing an image, the rule of thirds is a tried-and-true method that can help create a balanced and visually appealing composition. By dividing an image into thirds both horizontally and vertically, and then placing the subject or focal point(s) at the intersections of those lines, you can create a composition that is both eye-catching and pleasing to the viewer.


A script is an important tool for any video project. It ensures that all the details that need to be captured are included in the filming. A script may include dialogue and character actions, as well as lighting, sound, set, and scene notes. This allows the video team to capture all the necessary footage for the project.

Shoulder Rig

If you’re someone who likes to be in control of their own filming, a shoulder rig is a great way to keep a camera steady while still being able to move around. It’s perfect for capturing those hard to get shots or for filming in tight spaces. Plus, it’s a lot less expensive than a full steadicam rig.

Shutter Speed

Shutter speed is one of the three pillars of photography. Along with aperture and ISO, it helps you control the final image. A faster shutter speed will freeze motion while a slower shutter speed will create motion blur.


A telephoto lens is a great way to get closer to your subject while maintaining a small image size. This is especially useful for wildlife and sports photography, where you may need to capture a close-up of your subject while they’re in motion.

Tilt Shot

Tilts are a great way to add movement to your shots and provide a different perspective for your audience. By tilting the camera up or down, you can add a sense of drama or scale to your shot. When executed correctly, tilt shots can be incredibly impactful and memorable.


Time-lapse videos are a great way to show the passage of time in a more visually interesting way than a traditional video. They can be used to show the construction of a building, the growth of a plant, or any other process that happens over a period of time.


As a videographer or photographer, it’s important to have a good viewfinder in order to see your image’s field of view. A viewfinder is a small window that you look through in order to see what you’re filming or taking a picture of. Having a good viewfinder is essential in order to get the perfect shot.

Wide Angle

A wide angle is a lens with a short focal length that allows you to capture a wider field of view. This type of lens is often used in landscape photography, as it allows you to capture more of the scene in front of you.

Zoom Lens

A zoom lens is a versatile and convenient choice for many photographers, as it allows you to zoom in and out with a single lens. This can be a great advantage when you’re trying to capture a specific scene or subject, as you can simply adjust the focal length to get the perfect shot.


If you’re new to the world of video, the terminology can be daunting. But never fear – once you understand the basics, you’ll be able to create great content with ease.

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